There is a semi-false belief that there are few or no spaces in conferences (travel conferences in particular) for Latinas/os/es to participate in and be seen by the travel industry. But I don’t think that this is fully true.
Of course, I am not dismissing the fact that we are very poorly underrepresented in the travel industry. What I am saying is that while there are many conferences for us to attend, there are hardly any Latinos present at most of them. This is my belief as to why Latinas NEED to attend travel conferences!
Why? Because this is how we begin changing the face of travel
During a recent unforgettable experience at Camp Indie, I met so few fellow Latina/o/e attendees that I could count us on one hand.
Imagine a gathering of 180 passionate travelers, and digital nomads, all filled with energy, ideas, and opportunities at an adult summer camp set in the Berkshire mountains in Connecticut. As we were getting to know each other, we couldn’t ignore the elephant in the room – the lack of Latina/o/e faces in the crowd.
We kept saying: “Imagine the impact if more of us – yes, us Latina/o/es – were there to leave our mark”!
BUT we concluded: that instead of just wishing for more diversity at conferences, it is time for action. It’s on us to step up, show up, and make our voices heard in these spaces by attending travel conferences, and other conferences in general!
Can conferences be homogenous? Yes, they can!
But that is exactly why I am encouraging you to research and attend more conferences.
Why? Because when we claim our seats at these tables by attending and participating, magic happens. We’re not just attendees; we’re trailblazers, bringing our unique flavors to the mix.
At conferences you will find everything from heartwarming connections with peers to mind-blowing growth opportunities with brands and organizations and, even healing experiences – trust me, our community needs this! But we must attend. We can no longer afford to stand on the sidelines, just wishing that we could be in those spaces.
I need you to know that your presence at these events isn’t just welcome – it’s necessary for the future of Latina/o/e representation in travel and in the travel industry.
I’ll share my experiences and explain why Latina/o/e must step into the world of travel conferences (or niche conferences). And even when we think that there may not be a table for us, we have Latina/o/e like Vanessa Fondeur, who created Latino Travel Fest so that we sit at our own table!
The Current Landscape
Let’s face it: the travel industry, like many others, has a diversity problem.
While Latina/o/es are avid travelers, we’re often underrepresented, if at all, in travel media, marketing campaigns, and industry events.
CRICKETS!! ? ?
What the travel industry is missing out on: our voices, our experiences, and access to our buying power! We are untapped gold, and it’s time we step into the spotlight!
This lack of representation can make it feel like our voices and experiences aren’t valued. But here’s the truth: our experiences are valuable, and it’s time for us to claim our space.
Why? Because we (Latina/o/es in the U.S.) spend approximately $114 BILLION dollars, yes you read that right, in just domestic travel.
What we spend on international travel is not even tracked.
Do you want to know why?
Because we do not fit the demographic that they are looking to market to.
A deeper why?
Because many people in the travel industry do not believe that we have the spending /. buying power to travel the world as we wish.
So brands and organizations will either hear from us in perfect timing or they will miss the opportunity that we represent as a market.
Why I want more Latina / o / es To Attend Travel Conferences
Representation Matters:
When we show up at these conferences, we’re not just attending – we’re representing. We’re making a statement. We’re saying, “Hey, travel world, Latina / o / es are here, we’re exploring, and we’re ready to add a new perspective to this conversation!” Our presence sends a powerful message to the industry: we are planting seeds for diverse voices in travel media and marketing. By increasing our visibility, we pave the way for more diverse voices in the travel industry.
Networking Opportunities:
You NEVER know who you will meet at a conference. But I will tell you that the people at these conferences have a shared interest with you. That shared interest becomes a powerful networking tool, a conversation starter, an effective icebreaker to connect with someone.
Travel conferences are goldmines for networking. You’ll meet fellow travelers, bloggers, influencers, and industry professionals who can become collaborators, mentors, or friends. These connections can lead to guest posting opportunities, joint ventures, or even sponsored trips.
As Latinas, we bring a unique perspective that many brands and fellow creators value.Latina / o / es are an untapped financial giant. The potential is huge.
Learning and Skill Development:
Conferences often feature workshops and talks on everything from improving your photography skills to monetizing your blog. These sessions can help you level up your travel game, whether you’re a hobbyist or looking to turn your passion into a career.
Inspiration and Motivation:
Hearing from successful travel entrepreneurs and creators can be incredibly motivating. Their stories of overcoming obstacles and building thriving businesses can inspire you to pursue your own travel dreams, whatever they may be. Get Inspired, Get Motivated! I would love to see more Latina/o/x sharing their experiences and expertise as speakers at travel conferences.
Cultural Exchange:
While we’re representing Latina culture, we’re also learning about other cultures. Travel conferences attract people from all over the world, offering a unique opportunity for cultural exchange right there in the conference hall.
Industry Insights:
Want to know the latest trends in travel? Conferences are where you’ll hear about them first. You may learn about emerging destinations or new technologies changing the way we travel, you’ll be on the cutting edge of industry knowledge.
Brand Connections:
Many travel brands attend these conferences looking to connect with content creators. As a Latina, you offer a perspective that many brands are eager to incorporate into their marketing strategies. These connections can lead to paid partnerships and sponsored trips. Brands are always on the hunt for fresh voices and experiences. Again, just domestically we are spending over $114 BILLION dollars on travel. We are now traveling internationally to destinations that are not just our parents’ home countries. Imagine the purchasing power that we have!
Personal Growth:
Stepping into a conference full of strangers? That takes guts. But with every conversation, every business card swapped, every presentation you rock, you’re blooming into an even more fierce version of yourself. You’re growing both personally and professionally.
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Empowerment Through Community:
There’s something powerful about being in a room full of people who share your passion. Even if you’re the only Latina there (for now), you’ll find a community of travel enthusiasts who understand your love for exploration and adventure. Find Your Travel Tribe!
Sharing Our Stories:
Tell Our Stories, Change the Narrative As Latinas, our travels are sprinkled with unique flavors from our cultura.
Sharing these stories? It’s not just fun – it’s revolutionary.
We’re broadening horizons and painting a more colorful picture of what a traveler looks like.
Knocking Down Barriers
I know the idea of stepping into a travel conference might feel scarier than trying to fit your entire wardrobe into a carry-on. But here’s the truth: those fears? They’re just bumps on your road to success. You’ve got the power to overcome them, and I’m here to show you how. Let’s tackle those common concerns head-on:
Cost: Many conferences offer early bird discounts or scholarships. Some even have volunteer opportunities that include free admission. When there’s a will there is a way. Find one!
Impostor Syndrome: Remember, your perspective is valuable. You don’t need to be a famous blogger or have a massive following to attend and benefit from these events.
Language Barriers: While most conferences are in English, don’t let this deter you. Your unique voice is what matters, and many attendees and speakers are multilingual.
Lack of Representation: Be the change you want to see. Your presence can inspire other Latinas to attend future events or even create their own.
Making the Most of Your Conference Experience
You’ve made it to the conference – now it’s time to shine brighter than a supernova!
Remember, you’re not just there to take notes and collect business cards. You’re there to make waves, leave your mark, and show the travel world what Latina power looks like. Here’s your roadmap to conference domination:
- Prepare in Advance: Research speakers and attendees, and make a list of people you’d like to connect with.
- Engage Actively: Ask questions during sessions, participate in workshops, and don’t be shy about introducing yourself to others. You were not born to be a wallflower (unless that’s what you want to be).
- Share Your Perspective: Your experiences as a Latina traveler are unique and valuable. Don’t hold back, share them!
- Follow Up: After the conference, connect with the people you met on social media or via email to maintain those relationships. Slide into those DMs or emails to keep your new connections hot. To be completely transparent, this is something that I need to become better at.
- Apply What You’ve Learned: Put the tips and strategies you’ve learned into action to level up your travel content creation game.
The Ripple Effect
When Latinas attend travel conferences, the impact goes beyond personal growth. We’re changing the face of the travel industry, one conference at a time. Our presence challenges stereotypes, brings fresh perspectives to travel content, and inspires the next generation of Latina travelers and content creators.
By attending these events, we’re not just opening doors for ourselves – we’re holding them open for others to follow. We’re showing young Latinas that there’s a place for them in the world of travel, whether as bloggers, influencers, or industry professionals.
A Call to Action
So, amigas, it’s time to pack our bags and head to the next travel conference. It can be TBEX, Women in Travel Summit, Camp Indie, Latino Travel Fest, or other industry events, let’s show up and make sure our voices are heard!!
Let’s change the face of travel, one conference at a time.
Remember, your story matters. Your voice matters. And the travel industry needs to hear from you. So, who’s ready to join me at the next travel conference?
If this is your first time on my blog, make sure to read Why Latinas Should Never Solo Travel.
If you want to solo travel but don’t know where to start, I have an entire Guide to help you Solo Travel.
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ES